Things have changed in marketing and communications a lot. And change seems to be the constant. One thing that’s become the norm is the use of visuals in our marketing efforts. These days most social media posts include either photos or illustrations. And now we all know that using visuals
“A picture is worth a thousand words.”
We hear this phrase over and over again…and with good reason. A great photograph can “say” so much more than words can. And that’s why photography is so important when it comes to the design of marketing collateral. Naturally Ima has a lot to say about photography and its
This time around, Ima gets to share her thoughts. This is what she had to say about this month’s theme of consistency:
In my opinion, a business image must convey trust.
These days, the first contact between you and your target market may be through an electronic device. In that case, you must make a great first impression on your audience