Happy New Year! Early January is a time for business owners to get themselves organized and roll out their marketing plans for the year.
But before you starting flexing your marketing muscle, let me ask you:
Does your business have a recognizable face?
Have you built a business that
- has an identifiable logo?
- has a specific colour it’s known for ((think of the Giant Tiger yellow)?
- has a specific look that you carry through all of your marketing channels?
Or is it one of those companies with a generic logotype, without much character, that really doesn’t stand out a great deal?
With the amount of visual information available these days