If any of you have been trying to catch up on your “marketing chores” this summer you’ll know how much time those tasks really take. I recently spent quality time going over our marketing message, blog posts, cleaning up social media posts and images, and let’s just say it’s amazing how many hours added up.
Which made me think, that’s a lot of time taken away from actually growing the business. Sure, cleaning up the blog is important. Of course creating new images for social media posts is time well spent. Naturally writing newsletters is a priority.
But it goes without saying that all of these marketing tasks, although really important, do take quite a bit of time. And that’s time that can be used for making sales, meeting potential clients and so on.
So that left me with the obvious question-how can I get all this done?
And thankfully, the answer is quite simple: a virtual assistant can help me!
I’ve known Barbara Best of Virtual Works Inc. for many years. Today, I’d like to share her wisdom when it comes to helping business owners like me free up some time. Because after chatting with Barb for a little while, it became obvious that a VA (virtual assistant) can help with more tasks than I had even imagined.
Here’s some obvious areas that most of us think of when considering hiring a VA:
- oversee the bookkeeping
- data entry
- create PowerPoint presentations
- scheduling your week/month
And then there other areas I hadn’t even thought of:
- transcribe audio and video files-these can be quite time-consuming. And if typing isn’t your favourite thing to do, then it’s a task well worth handing off to a VA.
- sales support: for those times when you’re holding an event, need to sell seats, send out mailers and help with advertising.
- manage online files
- manage and organize photo libraries
- focus on online and e-commerce management
- social media scheduling and content creation
- book travel arrangements
- writing blog posts
A virtual assistant is also able to offer general support in growing the business: researching Facebook groups to join; making introductions to other business owners, setting up the business and online accounts.
If you’re having an event, a virtual assistant can be invaluable in executing the many steps needed to get the event off without a hitch. She can assist with marketing the event, preparing collateral, scheduling and sending collateral to prospects and after-event follow up.
The key with hiring a virtual assistant is to spend the time getting to know how you and the VA work; it’s important to get to know your styles so that the transition is smooth. Another key item is to have a clear list of tasks that need to be performed. Your virtual assistant can’t simply guess how she can help you: you will need to do some training.
Finally, outline your expectations. Your VA cannot do a great job if you haven’t been clear in communicating what you expect from her.
Good luck-the perfect VA for you awaits you!
Need brand image tips for your business? Join our email list by clicking this link.