I’ve been working on the brand image for Alba Home Services for a while now. And recently, Ima did a photoshoot for one of Alba’s projects. Today we are happy to share some of the projects we have created for the Alba team.
I met with Dan Asllani in the spring of 2015 to discuss the overhaul of his business image. From our initial emails, it was obvious that Dan had been thinking about his business a lot. And he was obviously ready to make significant changes. The first item on the list was a new logo. Of course that meant a new business card. Dan was very involved in all steps, although he was happy to let me make the final design decisions.
After the logo
Shortly after the logo design, Dan wanted graphics put on his van. This was a fun portion of the project, even though his van graphics are nowhere near as colourful or showy as some out there are. We had quite a bit of area to choose from, so 3 sides ended up getting the treatment. Since then, the rest of his vehicles have got the vehicle wrap treatment.
Int the fall of 2015 Dan decided the time had come to register for the Ottawa Fall Home Show. That was his first time as an exhibitor at the show, which meant a tradeshow wall was needed (first photo in this post). I have been lucky to deal with Paul Lanigan of Ottawa Custom Signs for several years now. As usual, Paul had great solutions for us. He gave us exactly what we needed without breaking the bank.
On the heels of the tradeshow wall were the rack card and announcement cards. The announcement card is simply a business card-sized card letting people know his social media pages are up and running…which was the final portion of the project.
This summer Ima had the chance to photograph one of Alba’s work sites. There was extensive work done on this home: front entrance, stone work, siding, decks, and so on.
She was able to capture great photographs, some of which you can see in Alba’s website.
Overall, working with Dan has been a wonderful experience. The best part about working with Dan is that he trusts my judgement and we are able to have clear communication about what each of us needs to do to get projects done. At our last meeting we discussed upcoming projects. And he had some ideas of how to do them. But then he looked at the expression on my face, laughed and said
“maybe I’ll let you do your job and I’ll stick to construction.”
And we both laughed. That’s why working with him is such a pleasure.